Dynamics 365 Sales and Salesforce Sales Cloud compared: editions, prices per user, three-year licence costs and decision scenarios — with sources.
Dynamics 365Sales
SalesforceSales CloudSources checked: 9 October 2026
Microsoft Dynamics 365 and Salesforce are among the most widely used CRM platforms for B2B sales. In our view the two are functionally close — the right choice depends less on feature lists than on your existing stack, your team and your time horizon.
Full disclosure: Theia Solutions is a Microsoft partner and implements Dynamics 365, not Salesforce. That is why we back prices and features with vendor sources, label ratings that rest on our own assessment, and explicitly name the cases in which Salesforce is the better fit.
Dynamics 365SalesSalesforceSales CloudAn approximation by purpose, not a one-to-one match. List prices per user and month as published by the vendors.
| Tier | Dynamics 365Sales | SalesforceSales Cloud | Why comparable |
|---|---|---|---|
| Entry | Sales Professional CHF 52.60 per user/month Core sales capabilities, quotes, Microsoft 365 interoperability, reports. Limited customisation, no forecasting, no Copilot in Sales. | Starter Suite USD 25 per user/month Lead, account, contact and opportunity management; billed monthly or annually. Pro Suite USD 100 per user/month Plus more customisation and automation, quoting and forecasting; billed annually. | Both cover standard sales processes. Starter is smaller than Professional; Pro Suite already includes forecasting, which Microsoft offers from Enterprise. |
| Customisable core CRM | Sales Enterprise CHF 85.00 per user/month Full customisation, custom apps, forecasting, territory and goal management, Copilot in Sales and Outlook. | Core USD 195 per user/month Professional Edition capabilities plus Momentum and Premier Success, Slack Business+, Tableau Next; AI available as an add-on. | The typical editions for customised B2B sales processes. Core bundles Premier Success and Slack, which are not part of Microsoft's licence price. |
| Extended with AI | Sales Premium CHF 121.50 per user/month Everything in Enterprise plus sales insights, AI-driven recommendations and data enrichment, 1,000 Copilot credits per user/month. | Advanced USD 395 per user/month Everything in Core plus enhanced security, more AI, more data capacity, Sales Programs. Max USD 550 per user/month Everything in Advanced plus Agentforce for Sales, Sales Planning, Spiff, Maps and 2.75M Flex Credits per org per year. | The tiers with an included AI allowance. Scope differs widely: Salesforce also bundles planning, compensation and analytics products. |
Only the licences can be calculated from public prices. Everything else depends on scope and partner and needs a quote.
| Cost block | Dynamics 365Sales | SalesforceSales Cloud |
|---|---|---|
| Licences | CHF 52.60–121.50 per user/month, billed annually, excl. VAT (Microsoft Switzerland). | USD 25–550 per user/month; all editions except Starter billed annually. No CHF prices, no VAT statement. |
| Implementation | Depends on scope and partner. Theia publishes orientation values for its Full Implementation model in the CRM cost guide. | Depends on scope and partner. Ask a Salesforce partner for a quote; Theia does not implement Salesforce. |
| Additional products | Depending on the solution: further Dynamics apps (e.g. Customer Service), Copilot credits beyond Premium, Power Apps or Power Automate for custom apps, LinkedIn Sales Navigator via Microsoft Relationship Sales. | Depending on the edition: Agentforce for Sales from USD 125, Revenue Intelligence from USD 220, Revenue Cloud from USD 200 per user/month; Premier Success Plan 30% of net licence fees (included in Core and above). |
| Operations | Administration, releases, support and evolution — by your IT or a partner. Not part of the licence price. | Administration, releases, support and evolution — by your IT or a partner. Standard Success is included in all licences, Premier from Core. |
Calculation: users × list price per user and month × 36 months. Implementation, add-ons and operations are not included — they are not calculable without a quote.
| Tier | Dynamics 365Sales | SalesforceSales Cloud |
|---|---|---|
| Entry | Sales Professional: CHF 18,936 10 × CHF 52.60 × 36 | Pro Suite: USD 36,000 10 × USD 100 × 36 |
| Customisable core CRM | Sales Enterprise: CHF 30,600 10 × CHF 85.00 × 36 | Core: USD 70,200 10 × USD 195 × 36 |
| Extended with AI | Sales Premium: CHF 43,740 10 × CHF 121.50 × 36 | Advanced: USD 142,200 10 × USD 395 × 36 Max: USD 198,000 10 × USD 550 × 36 |
Each rating states its basis: vendor information with numbered sources, or our own assessment as a Microsoft partner.
| Criterion | Microsoft Dynamics 365 | Salesforce |
|---|---|---|
M365 integration Native on Dynamics; sync and connectors on Salesforce Why: Microsoft lists Microsoft 365 interoperability in every Sales edition and Copilot in Outlook from Enterprise. Salesforce syncs emails, events and contacts and bundles Slack as its own collaboration environment from Core. If Outlook and Teams remain the workplace, Dynamics has fewer breaks.[1][2] Vendor information + assessment | 5/5 | 3/5 |
Marketing automation Marketing Cloud / Account Engagement are very strong Why: Assessment from our project practice, not a measurement: for organisations where marketing automation is the main reason for the CRM, we see Salesforce's marketing products ahead. Dynamics 365 Customer Insights covers campaigns and customer journeys solidly. Theia assessment | 3/5 | 5/5 |
AI / Copilot Both offer agents; cost depends on the usage model Why: Microsoft includes Copilot in Sales and Outlook from Enterprise; agents run on Copilot credits (Premium: 1,000 per user/month). Salesforce lets you add AI from Core; Agentforce for Sales costs from USD 125 per user/month or is part of Max with 2.75M Flex Credits per org per year.[1][2] Vendor information | 4/5 | 4/5 |
Pipeline & forecasting Why: Both offer forecasting — Microsoft from Enterprise, Salesforce from Pro Suite. In higher editions Salesforce also bundles Sales Planning, Spiff and Revenue Intelligence; we rate that as an edge for complex sales management.[1][2] Vendor information + assessment | 4/5 | 5/5 |
App marketplace AppExchange is very strong for CRM; Microsoft Marketplace is broader across the stack Why: Assessment, not a count: AppExchange specialises in Salesforce extensions and is the first stop for CRM add-ons. Microsoft Marketplace covers the whole Microsoft stack; its CRM-specific range is smaller. Theia assessment | 4/5 | 5/5 |
Swiss data residency Dynamics / Power Platform from Swiss Microsoft data centres since 2020; check Hyperforce CH per service Why: Microsoft has run Dynamics 365 and Power Platform from Swiss data centres since December 2020. Salesforce offers Hyperforce with data storage in Switzerland but notes that not every service is available in every location and that Data Cloud is still to come.[4][5] Vendor information | 5/5 | 4/5 |
Implementation ecosystem (CH/DACH) Both ecosystems work; verify senior implementation capacity early Why: Assessment: both platforms have experienced partners in Switzerland. What matters is whether suitably experienced people are available for your project — ask for references of similar scope. Theia assessment | 4/5 | 4/5 |
Licence cost (list price) Core CRM: Sales Enterprise vs. Core; total cost also depends on implementation and operations Why: For the comparable core CRM Microsoft lists CHF 85.00 (Sales Enterprise) and Salesforce USD 195 (Core) per user and month — higher even without currency conversion. In return, Core includes Premier Success, Slack Business+ and Tableau Next. At entry level, Starter Suite is cheaper than Sales Professional.[1][2] Vendor information | 4/5 | 3/5 |
Native on Dynamics; sync and connectors on Salesforce
Why: Microsoft lists Microsoft 365 interoperability in every Sales edition and Copilot in Outlook from Enterprise. Salesforce syncs emails, events and contacts and bundles Slack as its own collaboration environment from Core. If Outlook and Teams remain the workplace, Dynamics has fewer breaks.[1][2]
Vendor information + assessmentMarketing Cloud / Account Engagement are very strong
Why: Assessment from our project practice, not a measurement: for organisations where marketing automation is the main reason for the CRM, we see Salesforce's marketing products ahead. Dynamics 365 Customer Insights covers campaigns and customer journeys solidly.
Theia assessmentBoth offer agents; cost depends on the usage model
Why: Microsoft includes Copilot in Sales and Outlook from Enterprise; agents run on Copilot credits (Premium: 1,000 per user/month). Salesforce lets you add AI from Core; Agentforce for Sales costs from USD 125 per user/month or is part of Max with 2.75M Flex Credits per org per year.[1][2]
Vendor informationWhy: Both offer forecasting — Microsoft from Enterprise, Salesforce from Pro Suite. In higher editions Salesforce also bundles Sales Planning, Spiff and Revenue Intelligence; we rate that as an edge for complex sales management.[1][2]
Vendor information + assessmentAppExchange is very strong for CRM; Microsoft Marketplace is broader across the stack
Why: Assessment, not a count: AppExchange specialises in Salesforce extensions and is the first stop for CRM add-ons. Microsoft Marketplace covers the whole Microsoft stack; its CRM-specific range is smaller.
Theia assessmentDynamics / Power Platform from Swiss Microsoft data centres since 2020; check Hyperforce CH per service
Why: Microsoft has run Dynamics 365 and Power Platform from Swiss data centres since December 2020. Salesforce offers Hyperforce with data storage in Switzerland but notes that not every service is available in every location and that Data Cloud is still to come.[4][5]
Vendor informationBoth ecosystems work; verify senior implementation capacity early
Why: Assessment: both platforms have experienced partners in Switzerland. What matters is whether suitably experienced people are available for your project — ask for references of similar scope.
Theia assessmentCore CRM: Sales Enterprise vs. Core; total cost also depends on implementation and operations
Why: For the comparable core CRM Microsoft lists CHF 85.00 (Sales Enterprise) and Salesforce USD 195 (Core) per user and month — higher even without currency conversion. In return, Core includes Premier Success, Slack Business+ and Tableau Next. At entry level, Starter Suite is cheaper than Sales Professional.[1][2]
Vendor informationIllustrative situations, not customer cases. The criteria show what to check in your own decision.
12 people in sales work in Outlook and Teams; orders and invoices run in Business Central.
Leaning: Dynamics 365 Sales Enterprise
Check: Check whether some roles need fewer capabilities and which data should flow between CRM and ERP.
A dedicated marketing team automates complex campaigns and already works with Salesforce marketing products.
Leaning: Salesforce
Check: Include marketing products, success plan and AI add-ons in the total cost.
Users are satisfied, but licence costs are rising and Microsoft 365 is in use anyway.
Leaning: stay and optimise
Check: First review editions and user counts. A switch only pays off if the savings demonstrably exceed the migration cost.
Member or citizen data must be stored in Switzerland; several specialist applications need to be connected.
Leaning: Dynamics 365, Salesforce possible after review
Check: Ask for written confirmation of the storage location of every component you use — from both vendors.
Tick off what applies. By the end you'll know which way to lean — and whether it's time to talk.
For most Swiss B2B companies we see, Dynamics 365 is the right choice — not because it is technically superior, but because it fits the stack they already run on. A second working environment next to Microsoft 365 costs money and friction permanently.
What we don't do: sell you Dynamics if Salesforce is the better fit. In the following cases we point you to a Salesforce partner — and you've still saved 30 minutes of your time.
Sources checked: 9 October 2026. List prices can differ by contract, currency, edition, and add-ons. Microsoft states prices excluding VAT; Salesforce's pricing page states no VAT basis.
Sales Professional, Enterprise and Premium: list prices in CHF, annual billing, excl. VAT; capabilities per edition.
Starter Suite, Pro Suite, Core, Advanced and Max; add-ons and success plans. No CHF prices.
The same amounts in EUR; no VAT statement on the page.
Local storage in Switzerland; notes on service availability and Data Cloud.
Launch of Dynamics 365 and further Power Platform modules from Swiss Microsoft data centres (December 2020).
Microsoft, Dynamics 365, Power Platform and Copilot are trademarks of the Microsoft group of companies. Salesforce, Sales Cloud, Account Engagement, Agentforce, AppExchange, Data Cloud, Hyperforce, Marketing Cloud, Revenue Cloud, Slack and Tableau are trademarks of Salesforce, Inc. All other names and logos are the property of their respective owners. The logos identify the products and imply no partnership, recommendation or endorsement by the vendors. Theia Solutions AG is a Microsoft partner.
We assess your actual use cases against both systems and hand you a written recommendation — fixed fee, no strings.