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    COST GUIDE · CRM · 2026

    What does a CRM project cost in Switzerland?

    Implementation, licences and operations.

    Planning, implementation, data migration, training, licences and support — kept apart, with Microsoft list prices and three traceable scenarios.

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    Prices checked on 9 October 2026

    Dynamics 365 Sales
    Dynamics 365 Customer Service
    Dynamics 365 Field Service

    THE SHORT ANSWER

    What does a CRM project cost in Switzerland?

    A CRM project has one-time costs for planning, implementation, data migration and training, plus ongoing costs for licences and support. For Switzerland, Microsoft lists CHF 52.60 (Professional), CHF 85.00 (Enterprise) and CHF 121.50 (Premium) per user and month for Dynamics 365 Sales, billed annually and excluding VAT. Ten Enterprise users come to CHF 850 per month or CHF 10,200 per year — for licences only. For implementations in its Full Implementation model (discovery to hypercare), Theia gives CHF 80,000–150,000 as orientation for a small CRM project; we quote a smaller sales start individually.

    Licences
    CHF 52.60–121.50
    per user and month · Microsoft list price, annual billing, excl. VAT
    Planning
    CHF 9,500–14,500
    Theia Discovery · credited against a subsequent implementation
    Implementation
    CHF 80,000–150,000
    small CRM project in Theia's Full Implementation model · smaller start quoted individually

    Licence prices: Microsoft list prices, checked on 9 October 2026; the actual price can differ by contract and purchasing channel. Project figures: Theia's published orientation values for the scope described, not budgets of customer projects. Theia pages do not state a VAT basis. View sources

    CRM SYSTEMS AT A GLANCE

    The cost blocks apply to every CRM.

    Planning, implementation, data migration, training and support arise with every system. We calculate licence prices and scenarios with Dynamics 365 Sales because we implement Dynamics; we compare Salesforce separately. Other vendors' licences differ in unit, currency and scope, so we do not calculate them here.

    SIX COST BLOCKS

    Separate the blocks before you compare prices.

    Offers bundle these blocks differently. Four are one-time project costs; licences and support keep running after go-live.

    CRM project cost blocks: scope, billing and published orientation
    PlanningGoals, processes, data situation, architecture, roadmap and an implementation estimate.One-time, fixed feeTheia Discovery: CHF 9,500–14,500 depending on scope, fixed at kick-off, 2 weeks. Credited against a subsequent implementation — do not count it twice. Source
    ImplementationConfiguration, customisation, roles and permissions, integrations, system and acceptance tests.One-time; at Theia a fixed price per phaseFull Implementation (discovery to hypercare): small CRM project CHF 80,000–150,000, standard transformation CHF 150,000–350,000, multi-entity from CHF 350,000. Smaller projects: quoted individually. Source
    Data migrationClean data, map fields, run test migrations and the final transfer from a legacy system, Excel or Outlook.One-time, part of the project quoteNo separately published price. In the Full Implementation model part of build, test (dry runs) and rollout. Effort depends on source systems, data volume and data quality. Source
    TrainingTrain key users and end users, quick-reference guides, support in the first days.One-time, recurring if neededIncluded in Full Implementation: train-the-trainer, quick-reference guides, floor-walking. Additional Theia workshops from CHF 3,500 per day. Source
    LicencesDynamics 365 Sales per user; depending on the solution further apps, Copilot credits or Power Platform licences.Per user and month, billed annuallyMicrosoft list prices: Professional CHF 52.60, Enterprise CHF 85.00, Premium CHF 121.50 per user and month, excl. VAT. Source
    Ongoing supportSupport, changes, Microsoft releases, maintenance of licences and permissions.Monthly or as agreed4–12 weeks of hypercare after go-live are part of Full Implementation. Afterwards your IT runs it, or Managed & Evolve from CHF 4,000 per month (12-month term). Source

    Theia figures as published on the linked pages; those pages do not state a VAT basis, so confirm it in the quote. Microsoft prices exclude VAT. Discovery is credited against a subsequent implementation and therefore never counted on top.

    THREE SCENARIOS

    What is included, what drives the cost?

    The scenarios describe typical starting points. They are neither packages nor budgets of past customer projects.

    Scenario 1

    Focused sales start

    A sales team starts with Dynamics 365 Sales and largely standard processes.

    Scope

    • Accounts, contacts, leads and opportunities in Dynamics 365 Sales
    • One sales process with a pipeline view and standard dashboards
    • Outlook integration, roles and permissions
    • Import of a contact list, e.g. from Excel, and a short onboarding

    Assumptions

    • 5–10 users, one company, one language
    • No integration with ERP or website

    Cost drivers

    • Additional process variants, fields and reports
    • Volume and quality of the contact data
    • Edition: Professional is cheaper but offers limited customisation

    Available price orientation

    Planning
    Optional Discovery CHF 9,500–14,500, credited
    Implementation
    Quoted individually — no published flat rate
    Licences (example)
    5 × Professional: CHF 263.00 per month
    Support
    As agreed

    Related reference

    Scenario 2

    CRM rollout with data migration

    An existing CRM, Excel lists or a legacy solution is replaced.

    Scope

    • Process discovery and solution design as the contractual basis
    • Configure sales and account management, roles and permissions
    • Data migration with cleansing, mapping and test runs
    • System and acceptance testing, go-live, train-the-trainer, hypercare

    Assumptions

    • 10–25 users, one or a few teams
    • One source system plus Excel lists; at most simple integrations such as web forms

    Cost drivers

    • Data quality, data volume and number of source systems
    • Historical activities and documents that need to move
    • Availability of your key users for testing

    Available price orientation

    Planning
    Discovery as phase 1 or credited
    Implementation
    In the Full Implementation model: small CRM project CHF 80,000–150,000
    Licences (example)
    10 × Enterprise: CHF 850.00 per month
    Support
    4–12 weeks of hypercare included, optional afterwards

    Related reference

    Scenario 3

    Comprehensive rollout with ERP integration or customer portal

    Sales, service and adjacent systems are connected.

    Scope

    • Everything from scenario 2
    • Integration with the ERP, e.g. Business Central or bexio
    • Customer portal with Power Pages or customer service with Dynamics 365 Customer Service
    • Several teams, locations or companies; operations documentation

    Assumptions

    • 25 users or more, several user groups
    • At least one two-way integration; external portal users

    Cost drivers

    • Number and direction of integrations, leading system per record
    • Portal: number of external users, sign-in, security requirements
    • Companies, languages, currencies, compliance and testing effort

    Available price orientation

    Planning
    Discovery as phase 1 or credited
    Implementation
    In the Full Implementation model: standard transformation CHF 150,000–350,000, multi-entity from CHF 350,000
    Licences (example)
    25 × Enterprise: CHF 2,125.00 per month — plus Customer Service, Power Pages or ERP separately
    Support
    Optional Managed & Evolve, Standard CHF 6,000–12,000 per month

    Related reference

    The Full Implementation values apply to the scope described on that page: five phases from discovery to hypercare, a solution blueprint as contract annex, train-the-trainer and a fixed price per phase. Licences are not mentioned there and are shown separately here. Projects outside that scope receive an individual quote.

    DYNAMICS 365 SALES LICENCE CALCULATOR

    What do licences cost for 5, 10 or 25 users?

    Choose team size and edition. The calculation uses Microsoft's Swiss list prices per user and month, billed annually, excluding VAT.

    Per month
    CHF 850.00
    10 × CHF 85.00
    Per year (12 months)
    CHF 10,200.00
    10 × CHF 85.00 × 12

    Sales Enterprise: Full customisation, custom apps, forecasting, Copilot in Sales and Outlook.

    Dynamics 365 Sales licence costs at a glance — CHF, excl. VAT, annual billing
    5 usersCHF 263.00 / monthCHF 3,156.00 / yearCHF 425.00 / monthCHF 5,100.00 / yearCHF 607.50 / monthCHF 7,290.00 / year
    10 usersCHF 526.00 / monthCHF 6,312.00 / yearCHF 850.00 / monthCHF 10,200.00 / yearCHF 1,215.00 / monthCHF 14,580.00 / year
    25 usersCHF 1,315.00 / monthCHF 15,780.00 / yearCHF 2,125.00 / monthCHF 25,500.00 / yearCHF 3,037.50 / monthCHF 36,450.00 / year

    Calculation: users × list price × months. Dynamics 365 Sales only — excludes VAT, implementation, support, further apps such as Customer Service or Field Service, Copilot credits beyond Premium and Power Apps or Power Automate licences for custom apps and automation. Microsoft list prices checked on 9 October 2026; Microsoft states that the actual price is shown at checkout and can differ by currency, country and region. Microsoft pricing page

    EIGHT QUESTIONS BEFORE YOU SIGN

    How do you compare two CRM offers fairly?

    Ask every provider to answer these points in writing. Then compare the same scope, the same licence assumptions and the same VAT basis.

    1. Scope

      Which processes, roles, reports and integrations are included — and what is explicitly excluded?

    2. Data migration

      Which data from which sources, how many test runs, and who cleans the data?

    3. Licences

      Which edition for which role? Are licences included in the quote or separate, monthly or annual?

    4. Training

      Who is trained, in which format, and which materials stay with you?

    5. After go-live

      How long does the provider support the launch? What does operation cost afterwards, with which response times?

    6. Pricing model and changes

      Fixed price or time and materials? How are changes quoted? Are there phases with an exit option?

    7. VAT and extras

      Are prices excl. or incl. VAT? Are expenses, travel time and third-party licences included?

    8. Your own effort

      How many days do you need from key users and IT — for workshops, tests and data cleansing?

    PUBLISHED CUSTOMER REFERENCES

    What these scenarios look like in practice.

    The references show scope and starting point. We do not publish budgets of customer projects.

    AND AT THEIA?

    From the first question to a fixed price.

    We are a Microsoft partner and implement Dynamics 365. If another CRM fits you better, we say so — the comparison with Salesforce shows when that is the case.

    Discovery

    CHF 9,500–14,500 · 2 weeks

    Clarify goals, processes and data. You leave with a fixed-price estimate for the next phase.

    Learn more

    Full Implementation

    Fixed price per phase

    Five phases from discovery to hypercare, with a go/no-go after each phase.

    Learn more

    Dynamics 365 consulting

    Sales, Service, Field Service

    How we roll out and evolve sales and service with Dynamics 365.

    Learn more

    Related comparison

    Editions, licence prices, a three-year licence calculation and the cases in which Salesforce fits better.

    Dynamics 365 vs. Salesforce

    COMMON QUESTIONS

    Common questions about CRM costs

    For Switzerland, Microsoft lists CHF 52.60 for Sales Professional, CHF 85.00 for Sales Enterprise and CHF 121.50 for Sales Premium per user and month, billed annually and excluding VAT (checked on 9 October 2026). The actual price can differ by contract and purchasing channel. Further apps such as Customer Service, additional Copilot credits or Power Platform licences may be added depending on the solution.

    With Sales Enterprise, licences alone cost 10 × CHF 85.00 × 12 = CHF 10,200 per year, i.e. CHF 850 per month, excluding VAT. With Professional it is CHF 6,312, with Premium CHF 14,580 per year. Planning, implementation, data migration, training and support are not included.

    It depends on the scope. For projects in Theia's Full Implementation model — five phases from discovery to hypercare, a fixed price per phase — Theia gives orientation values of CHF 80,000–150,000 for a small CRM project, CHF 150,000–350,000 for a standard transformation and from CHF 350,000 for multi-entity projects. These are orientation values for that scope, not budgets of past customer projects. We quote a smaller sales start individually.

    Theia's Discovery sprint costs CHF 9,500–14,500 depending on scope and is fixed at kick-off. If you then implement with Theia, the Discovery fee is credited against the implementation. Do not add it on top of an implementation budget in a total calculation. The Discovery page does not state the VAT basis; confirm it in the quote.

    According to Microsoft, Professional covers core sales force automation but offers only limited customisation and no Copilot capabilities in Sales. Enterprise adds full customisation, custom apps, forecasting and Copilot in Sales and Outlook. Premium also includes sales insights, AI-driven recommendations and 1,000 Copilot credits per user and month. Choose the edition by the capabilities you need, not by price alone.

    Licences and support are ongoing. In the Full Implementation model Theia stays close for 4–12 weeks after go-live (hypercare). Afterwards your IT can take over, or you choose Managed & Evolve: Essentials from CHF 4,000 per month, Standard CHF 6,000–12,000 per month, Enterprise from CHF 15,000 per month, each with a 12-month term. The VAT basis is not stated there; confirm it in the quote.

    It depends on the edition. Salesforce Starter Suite (USD 25) is below Sales Professional (CHF 52.60). For the comparable core CRM, Salesforce lists USD 195 per user and month for Core and Microsoft CHF 85.00 for Sales Enterprise; Core includes Premier Success and Slack in return. Salesforce publishes no CHF prices and we do not convert currencies. Theia is a Microsoft partner; we compare the editions in detail on the Dynamics 365 vs. Salesforce page.

    In the free 30-minute intro call we clarify goals, users, data sources and integrations. We then propose the right entry point: an individual quote for a focused start, or a Discovery sprint that produces a fixed-price estimate for the next phase.

    Sources and update

    Updated on 9 October 2026. Vendor prices were checked on the official pricing pages on that day.

    1. Microsoft Switzerland: Dynamics 365 Sales pricing

      List prices in CHF, annual billing, excl. VAT; capabilities per edition. Checked on 9 October 2026.

    2. Theia: Full Implementation

      Five phases, fixed price per phase, orientation values by project size.

    3. Theia: Discovery

      Price, scope and crediting against implementation.

    4. Theia: Training & Enablement

      Theia workshops from CHF 3,500 per day.

    5. Theia: Managed & Evolve

      Packages for operation and evolution, 12-month term.

    6. Salesforce: Sales Cloud pricing

      List prices in USD for the comparison FAQ. Checked on 9 October 2026.

    Microsoft, Dynamics 365, Power Pages, Power Apps, Power Automate and Copilot are trademarks of the Microsoft group of companies. Salesforce and Sales Cloud are trademarks of Salesforce, Inc. HubSpot is a trademark of HubSpot, Inc. SAP and SAP Sales Cloud are the trademarks or registered trademarks of SAP SE or its affiliates in Germany and in other countries. Zoho and Zoho CRM are trademarks of Zoho Corporation Private Limited and/or its affiliates. All other names and logos are the property of their respective owners. The logos identify the products and imply no partnership, recommendation or endorsement by the vendors. Theia Solutions AG is a Microsoft partner.

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